I do not buy designer items. (Note, by designer I mean luxury brands, not just “brand-name” items for stores like BR, Jcrew, etc.) At first glance, yes, it is because I’m practical. But it is more than that, because I do buy expensive things. I even buy impractical expensive things (sometimes).
I don’t buy designer because I don’t like the message designer brands send. If a designer item has a subtle logo and is high quality, I’d consider it. (I probably still won’t buy it since it is impractical, but I won’t be opposed to it.) But I am opposed to owning things that scream out the brand name. I can’t pinpoint what message an expensive handbag sends, but I know it isn’t one that I want to send. (“Status is important to me” or maybe “I have lots of money“? What do you think?)
I’m not really an unconventional person, but I like to think I’m independent minded. I refuse to play into the handbags-as-status-symbols game. There may be a point in my career where I look around and realize that changing this will help me out in my career – but I seriously doubt it.
I don’t hate or judge people who wear/buy designer things. Everyone makes their own choices and I really don’t care if it is important to someone. I understand why it can be important, for careers, social circles, or simply one’s own pleasure. It’s just something that I don’t want for myself.
I will buy popular brand names, if the brand is something that resonates with me. A few weeks ago, I was trying to explain why I bought (and like) my TOMs shoes. Because they are popular, brand name, and not really cheap for what they are. I started out with comfy walking shoes, but then she tried to say they served the same purpose as her coach tennis shoes. Definitely not. (I have some Puma’s that I’d consider more equivalent – reasonably stylish comfy tennis shoes for walking.) With TOMS, the message you send (in my opinion) is eco-chic ultra casual & relaxed comfy shoes. It isn’t just about comfort. Everyone says CROCS are comfortable, but I refuse to wear them. It is about the laid back & causal factor (the “buy one, give one” aspect is nice too).
Luxury brands all send a message that doesn’t agree with who I am or who I want to be. Do you buy brands? Do you buy designer brands?