Annoying Business Practice by Magazines
I am not much of a magazine reader. Generally they are too expensive for the short amount of time it takes to get through them, and they are typically FULL of ads.
However, I do like to get Runners World. I got a notice last month that my subscription was ending, but to “save me trouble” they were going to go ahead and bill me for the next year for $25 unless I called to cancel. To make matters worse, as I flipped through the magazine, a little card fell out telling me that if I subscribed, I could get 2 years for $24!
Why do they do this? Why do they charge “loyal” customers double the price? Runners World is at least half ads and/or gear reviews, sometimes think they should pay me to look at it! (But I do really like the articles and tips.)
I called the phone number and told them I’d like to cancel. Then I revised my statement and said that, actually, I just wanted the price that everyone else was able to get. She didn’t even question it, she just said “oh, you saw an ad online for that price? Let me give you that price!” It made me wonder if I could have just picked an arbitrary price that I deemed fair and asked for it!
Do you subscribe to any magazines? Do they try to charge you more than they charge new readers, or are they more fair about rewarding long time readers?